Corporate Social Responsibility and Ethics Essay

Corporate Social Responsibility and Ethics - Essay Example The people and neighbours nearby the plant were in great dilemma. The Corporation blamed the Indian workers and managers for such incident. Various cases were filed against the corporation and the chairman at Indian courts (Browning, 1993). In this paper, a study has been conducted based on the Bhopal gas leak disaster. One of the prime objectives of the paper will be to analyse the role of the former chairman of Union Carbide Corporation, Mr. Anderson regarding his fault in the dreadful explosion of MIC from the plant. The paper also deals with the stakeholder theory and corporate citizenship of the plant administered by Union Carbide in Bhopal, India. Furthermore, the paper will discuss about whether the corporation was successful or failed in their responsibility towards society. The stakeholder theory of the Corporation will also be highlighted by referring to the theoretical framework. 2.0 Is Anderson to blame at all for this accident? Union Carbide Corporation’s parent c ompany Dow Chemical Company is one of the biggest producers of chemical in the United States. The corporation is operating in various countries throughout the world. The plant had started its operation in Bhopal in the year 1969 with $25 million manufacturing facility. The plant was named as Union Carbide of India, Ltd (UCIL). Since its headquarters is in the US, technical and financial operations of the plant were performed in the US. Government of India also owned a certain part of the plant. Due to the incident of Bhopal disaster in 1986 as well as pressure from the US judges, the corporation approved to pay $425 million for the victims of the incident. Later the Union Carbide changed their opinion towards the victims. Mr. Warren Anderson, who was the chairman of the corporation, visited India after such incident and said everything would be done for the victims of Bhopal tragedy. He offered $1million for such dreadful disaster and to build hospital, orphanage as well as vocation al schools (Gupta, 2002). The incident was caused since proper safety measures were not adopted in the plant. The chairman was responsible to manage all the operations but he did not conduct them properly. The Carbide engineers were involved in the final design as well as construction of the plant. Due to possible limitation in the designing of plant such incident had occurred. There was inadequacy from the Union Carbide Corporation in safety measures, deficient in cooling facilities, defective alarm systems, poor maintenance and storage of excessive amounts of toxic materials. However, the corporation was not willing to admit their shortcomings and were rather blaming the workers for such damage. Various homicide charges were also filed against the top nine officers of the Corporation besides Chairman Anderson. In the US, the corporation had installed all the safety measures for the individuals working there. However, in one of the third world country, i.e. in India, Union Carbide did not adopt adequate safety measures for the workers in the plant (Browning, 1993). The deadly Methyl Isocyanate (MIC) was imported to India from the US in order to stimulate foreign direct investment. From that period onwards, the Bhopal plant

Market strategy, Market positioning and Marketing-Mix Assignment

Market strategy, Market positioning and Marketing-Mix - Assignment Example Furthermore, Metrao faces increasing competition from other calorie calculators being sold in the market. Generally, this means that Metrao is obliged to differentiate its products from others in the market by being innovative and unique. In addition to, the calorie calculator market is growing showing that there are likely to be diverse consumer needs and expectations. Consequently, Metrao should utilize strategic marketing tools to get an actual picture of the level of competition in the market and the customers’ needs. A marketing strategy is a process that enables a company to focus its limited resources on the strategic opportunities to attain a sustainable competitive advantage and increase their sales volumes (West, Ford, and Ibrahim 57). A marketing strategy should be based on consumer satisfaction. A marketing strategy is made up of different aspects such as pricing, product development, promotion, distribution and relationship management. Further, it establishes the choice of marketing mix, positioning, target market segments and relationship management. Some of the strategies adopted by the company include the PESTLE and the SWOT analysis. Marketing Mix This primary marketing strategy adopted in the promotion of Metrao. Generally, four aspects in the 4Ps strategy include product, place, price and promotion. The first element of the marketing strategy is product (Schroeder 11). Product refers to the product or service being offered in the market. Metrao is a calorie calculator that enables people keep track of the calorie intake on their daily basis for healthy purposes. This device includes a database approximates the protein, calorie, fat and carbohydrate intake. In addition to, the device offers a recommendation of the appropriate diet for different users. The device is also used o approximate how many calories an individual can cut down on a daily basis. Consumers buy products based on their perceived value of it. For this reason, Metrao en sures product value for its consumers by ensuring consumer satisfaction. Price is the second aspect that greatly influences customers’ decision to buy give product or service. Furthermore, it the only aspect in the Marketing Mix that generates profits. However, the company resolved not to put a selling price on Metrao but opted to get profits from the product’s promotion. In other words, the company is undertakes promotional pricing to generate profits and compete with other players in the market (Robinson 78). However, the company intends to set a reasonable price once the consumers are fully aware of the existence of the product in the market. Promotion is the way in which information about a product is brought to the attention of the consumers. The company has a brand name and intends to raise its awareness using a wide range of advertising campaigns staged on offline and online marketing channels. The company also promotes its products on its website that was recen tly established to target the online market segment. The final aspect of the marketing mix is place and it relates to where a certain product can be purchases and how the buyers can easily access it. The product will be available in the company’s stores, the company’s website and other shops that sell health related products. The product will be sold in the UK and if it performs well, it will be introduced in other parts of the world. SWOT analysis The company

Evaluation of the Key Marketing Strategies for Toyota in the UK Essay - 1

Evaluation of the Key Marketing Strategies for Toyota in the UK - Essay Example This paper illustrates that the sales and revenues for Toyota reduced in financial 2011, compared to 2010 in its major geographic market segment; Japan. This occurred because the government was offering subsidies for the citizens to purchase eco-friendly cars. This, therefore, points to the need for venturing into the less competitive market segment, where there are still few companies specializing in this market segment. By so doing, Toyota will manage to annex a new market segment comprising of buyers and government institutions willing to use the Eco-Cars, making it possible for the company to increase its sales and revenues. Thus, the introduction of Eco-friendly cars by Toyota in the UK will have the impact of boosting its sales, since government institutions in the UK support these vehicles. This way, Toyota will manage to capture the demand from these institutions, thus expanding its overall market share, sales and revenues. Customers are always in search of products that will not only satisfy their need, but also those products which they have full confidence in. the market for Toyota vehicles has been badly hurt by recalling cars, which were manufactured with various defects. Although such an action is necessary to avoid losing the market share when the default is eventually discovered, it does not augur well with customers. Recalling vehicle after selling them to the customers serves to inconvenience the customers, while also increasing their doubt on the suitability of the subsequent products manufactured by the company. This is detrimental since it s erodes the confidence that the customers had on the company and its products. Additionally, recalling cars after they have already been sold is detrimental to the reputation of the company, since it gives its competitors an upper hand. Therefore, to boost the confidence of the customers and ensure that their loyalty in the company and its products is restored, the company needs to work towards improving the reliability of its products, through eliminating any weaknesses on its products before they are released to the market.

Assignment #27 Essay Example | Topics and Well Written Essays - 750 words

Assignment #27 - Essay Example On the contrary, the civil population is deliberately kept ignorant of the internal issues of law and its executive and judicial aspects. Even as the police publicize the revolts within the cultural matrix of a close society, the exhibit clear double standards as the misdeeds of many police officers like Fuhrman are covered up at any cost. Simpson raises questions regarding the integrity of system of democratic government as it quite often keeps the general public in the dark regarding the political dynamics of the country and its inherent corrupting forces of power. He concludes that a society which is quick on punishing the minorities for the slightest offence should show the same amount of diligence when it comes to the police officers who abuse the minorities. Otherwise, the increasing cases against the minorities can be the result of such policemen with racist outlooks patrolling the streets of Los Angeles. 3. Simpson’s premises are both subjective and objective. He refers to his individual case where the police leaked false information to sway public opinion against him. But they showed dual standards when they hid the two lawsuits against Fuhrman and allowed his promotions to take place amidst the serious charges against him. On the objective front, Simpson argues that it is not fair to let a police officer like Fuhrman to continue in the department, not to speak of promotions, when charges of misconduct against him remain unproven. He also talks of a recent outrage by women’s groups that forced the department to identify those police officers who were guilty of domestic violence. This reveals the shocking amount to which policemen are susceptible to crimes against the concept of human rights. Under these premises, Simpson argues for a fairer stance by the legal system towards the LAPD. 4. The author’s individual conviction and moral values related to an equal